New TV Ad: “Be Thankful You Don’t Work For Walmart”

New TV Ad: “Be Thankful You Don’t Work For Walmart”

For Immediate Release: November 22, 2017

Contact: Amy Ritter, (202) 251-5907

New Thanksgiving Day Ad Released: “Be Thankful You Don’t Work For Walmart”

New MCAW Thanksgiving Day ad to run during Macy’s Thanksgiving Day Parade in select markets

Washington, D.C. – Making Change at Walmart (MCAW), a project of the United Food and Commercial Workers (UFCW) international labor union, has released a 30-second TV commercial as part of its multi-pronged holiday campaign denouncing Walmart’s “War on the Holidays.” The ad will run tomorrow morning during the Macy’s Thanksgiving Day Parade in local NBC affiliate markets in Sacramento, Phoenix, Madison, and Cincinnati.

Script of TV ad “This Thanksgiving, Be Thankful That You Don’t Work For Walmart

These are all real Walmart workers

Afraid to speak out publicly or show their faces.

They’re faced with a choice of working with no holiday pay on Thanksgiving

Instead of spending time with their daughter,

Or to see her grandfather,

Or to be with her four-year-old.

Hard-working Walmart workers

With no holiday pay,

And no chance for a better life.

So, this Thanksgiving, give thanks for one thing,

That you don’t work at Walmart.

Background on MCAW holiday campaign:

The ad is part of MCAW’s six-week holiday initiative to highlight Walmart’s “War on the Holidays,” and includes coordinated grassroots actions in Indianapolis, CaliforniaArizonaTexasIllinoisDelaware, and New York, as well as an aggressive social media effort to highlight Walmart’s failure to do what every responsible employer does – pay its workers holiday pay, especially those who must work on special days, like Thanksgiving.

Facts on holiday pay:

Up until 2015, Walmart workers were eligible for holiday pay— workers who worked on the holiday received their regular wage plus additional holiday pay, which was payment equal to the average daily wage in the 12 weeks leading up to the holiday, and workers who did not work on the holiday still received holiday pay. In 2016, Walmart changed its policy and eliminated holiday pay for all workers.

Many UFCW-represented workers are paid every holiday, whether they work the day or not. And some members who work on a holiday receive holiday pay plus premium pay, such as time and a half.

For more information on MCAW or Walmart’s War on the Holidays, visit


# # #