MAKING CHANGE AT WALMART ANNOUNCES BLACK FRIDAY WEEK OF ACTION: “GIVE BACK FRIDAY” CAMPAIGN ANNOUNCES GOAL TO HELP FEED 100,000 HUNGRY WALMART WORKERS AND FAMILIES OVER HOLIDAY SEASON

New Television Ad Campaign Tells Walmart “No Hardworking Family Should Go Hungry”

Washington, DC — Making Change at Walmart (MCAW), the national campaign to change Walmart, announced its 2015 Black Friday week of action that will help rally the nation to feed 100,000 Walmart workers and families over the holiday season. The “Give Back Friday” campaign week will include coordinated actions and media campaigns that will help feed the estimated hundreds of thousands of Walmart workers who will go hungry this Thanksgiving and holiday season.

The goal of the week-long action will be to organize and/or support 1,000 local food drives in cities with Walmart stores so as to help gather food and goods for Walmart workers and other families in need. During these actions, MCAW and over 150 UFCW locals will be highlighting Walmart’s record of paying poverty-level wages, and the fact that hundreds of thousands of Walmart workers live on poverty. MCAW will use its nationwide network of current and former Walmart workers in all 50 states to help communicate that MCAW and local food banks are there to help workers in need.

The campaign will kick off today with a targeted national TV ad campaign that calls on the support of the community to help feed hungry workers, like those at Walmart.

“Walmart pays its workers poverty-level wages, meaning that an estimated hundreds of thousands of hard-working Walmart employees will be forced to rely on assistance from food banks and food stamps this holiday season,” said Jess Levin, communications director at MCAW. “We want to help make a real difference for these workers by hosting food drives and encouraging people across the country to join us. This holiday season, we have set the goal of feeding 100,000 Walmart workers and families. It is unconscionable that people working for one of the richest companies in this country should have to starve.”

View the ad here: https://youtu.be/p3azcIertmE

BACKGROUND

The script for “In America” is:

“We’re struggling”

“We can’t survive on these wages”

“They think I’m worthless”

This is life for Walmart workers in America

Paid so poorly that hundreds of thousands live in poverty

Many unable to feed their families this holiday season.

Walmart may not care. But we do.

Join us and help feed underpaid workers and America’s hungry.

Donate food to your local food shelter and…

Help us tell Walmart:  In America, no hard working family should go hungry.