#OurWalmartVoices ad campaign to air during first Democratic presidential debate, features voices of real Walmart workers
Washington, DC — “Making Change at Walmart (MCAW),” the national campaign to change Walmart, announced a new ad campaign called #OurWalmartVoices that will begin airing this Tuesday during the first Democratic presidential debate on CNN.
In a direct effort to reach all the 2016 presidential candidates, the hard-hitting ad campaign will feature the difficult and troubling experiences of a diverse group of current and former Walmart workers. From poor wages and benefits, to decreasing hours and difficult scheduling, the ad campaign highlights the emotional impact that many workers, and their families, face at Walmart and all across the retail industry.
“This is the ad that Walmart doesn’t want you to see, but that the candidates running for president need to see,” said Jess Levin, communications director at MCAW. “These current and former Walmart workers represent the voice of America’s retail workers. They have endured years of low wages, decreased hours, and abuse on the job. We are going to make sure their voices – and the voices of retail workers all across the country – are heard in the 2016 presidential election.”
The first phase of the #OurWalmartVoices ad campaign will feature two 30-second commercials. The first, called “Replaceable,” will highlight the experiences of hard-working retail workers at Walmart. The second, called “Real Change,” specifically calls on the Democratic presidential candidates, as well as the Republican candidates, to stand with them, their families, and workers who are just like them in their effort to change retailers like Walmart for the better.
The ad campaign will first air nationally during the CNN debate and then continue a national run the following two days on CNN. Online, the ad will appear on Facebook and Twitter. In total, the ad will be seen more than 34 million times.
Today’s announcement of the #OurWalmartVoices ad campaign is part of a larger grassroots effort that will also include targeted social media and on-the-ground actions across multiple states, designed to reach Walmart and retail workers all across the country.
As part of this grassroots effort, MCAW will be mobilizing the 1.3 million members of the United Food & Commercial Workers Union, as well as members of the OUR Walmart campaign, to help spread the word of this new grassroots initiative within Walmart stores and across communities in key battleground states. The goal of the campaign is to ensure that all candidates, Republican or Democrat, take notice of the struggles of retail workers, and to also highlight these real issues as part of the 2016 race for the White House.
The script for “Replaceable” reads:
(Text) These are the voices of America’s retail workers…
“The executives and management treat us like we’re disposable.”
“They think I’m worthless.”
“That we don’t matter.”
“They cut our benefits.”
“Cut our hours”
“And force us into part-time jobs.”
“And erratic schedules”
(Text) This is life for retail workers in America.
“They get big profits — we get left behind.”
“We get left behind.”
(Text) The time has come for real change.
(Text) To be continued…
The script for “Real Change” reads:
“My schedule is erratic.”
“My hours cut”
“and so are my benefits.”
“We can’t survive on these wages.”
“We need change now!”
“To improve the lives of millions of workers.”
“To rebuild the middle class”
“Because our families”
“And Trump, and Republicans, you too.”
“Are you with us?”
(Text) For retail workers everywhere, the time has come for real change.
(Text) Join the fight